To be thought of in the same ballpark as the major designer

We are now firmly into the year 2010 and this year marks the 10 year anniversary for just one of worlds best loved brands of hair hair straighteners - GHD. It is a little crazy to know think that a decade has transpired since the launch of the now iconic GHD straighteners, that are loved by hairdressers and customers over the UK and now the rest of Europe and the World.

They were able to succeed, as the marketplace lacked any real quality hair straighteners. Previous brands had gone for the cheap and cheerful build and look and many of these product were low quality ghd straighteners and failed to deliver the desired results people wanted.GHD was a brand which changed the world of hairdressing and the way people styled their hair, to the established and predominant power in professional hair styling, GHD hair stylers have basically been the story of the past 10 years.

However, as GHD starts to write the story of its second decade it is becoming increasingly clear that the brand has hit a crossroads that it'll have to successfully negotiate to be able to carry on being the best hair straightening iron brand in the world.With GHD being a established product and operating in a marketplace and industry sector that is now growing at a slower rate, as the product has been available for while now, can the GHD brand carry on its dominance in the next 10 years? And can it hold of the challenge from some newcomers to the marketplace?One of the main aims and objectives of the GHD brand was to try and establish themselves as a luxurious product in a industry that at ghd nz the time did not have one - well not in terms of hair straighteners anyway.

To be thought of in the same ballpark as the major designer and perfume brands such as Armani, as well as the most exclusive hair care brands, like Kerastase. In several ways they have succeeded, however the answer to being a super brand is to be able to evolve whilst staying true to your to where the company began in the industry and what made it so great for all these years.When GHD first started out in the business, they formed a strategic alliance with hairdressing salons and hairdressing. This enabled them to establish themselves as a salon only professional hair product, as opposed to a product which was just endorsed by one specific celebrity hairdressers like other brands have done.

It will be quite interesting indeed to see where the GHD brand does in the next 10 years. It is our opinion, that they will need to continue to innovate, although not lose track of its core value and brand identity - that is a salon standard item available in hairdressing salons and used by hairdressers.In 2009 saw the release of one of the most interesting GHD competitors, Cloud Nine Hair hair straighteners, which has been setup by the original founders of GHD, who have also employed the original marketing firm to help launch the product in the UK hair straighteners and I guess later across the globe.

It is hard to say at this point in time, if Cloud Nine can really mount a serious challenge to the GHD brand. It will be very interesting to see what GHD offer us in 2010 in terms of a 10 year anniversary offer. Each year, they bring out something new, like a limited edition gift set or bundle product set. Seeing as we have now hit the 10 year mark, I am hoping we will be treated to something extra special.

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Greek euro exit looms as G8 gathers

WASHINGTON - World leaders will huddle at Camp David Friday with the focus on Greece as it stumbles toward an unprecedented eurozone exit that holds wildly uncertain repercussions for the global economy.

Leaders from the Group of Eight industrialised nations will gather at the history-imbued US presidential retreat near Washington for a two-day summit, with the dramatic denouement of Greece's economic crisis firmly at the top of the agenda.

The recent clobbering of Greek parties that back austerity measures under the country's 173-billion-euro (S$276 billion) bailout has sparked a fresh round of market panic and left the two-year-old effort to prevent a Greek default on life support.

Governments in many G8 countries believe the odds of a chaos-inducing Greek default and exit from the euro have risen spectacularly since the polls.

Already, markets across the globe have been rocked by speculation that the crisis is slipping beyond control.

Fresh Greek polls are scheduled for June 17, but there is no certainty that supporters of the painful reforms will win, and already nervous Greeks have been pulling money from bank accounts.

"The crisis in Greece is a very serious and immediate problem," said Uri Dadush, a former senior World Bank official. "Bank deposits are leaving Greece today."

While G8 governments are trying to frame the choice for Greek voters as starkly as possible, donors could yet face a tough choice: Acquiesce to Greek demands for some slack - risking the ire of taxpayers - or cut off funding to Athens, a move likely to trigger default and Greece's exit from the euro.

But elections France and Germany have shattered a long-standing consensus that spending cuts are the answer to Greece - and Europe's - woes leaving the G8 divided as the end game approaches.

Freshly elected French President Francois Hollande is sure to use his maiden G8 to press for pro-growth policies, and is likely to win the backing of most people around the table.

That puts German Chancellor Angela Merkel firmly in the hot seat.

Wary of German taxpayer anger about repeated bailouts for countries on Europe's periphery, Merkel has insisted on a toolkit of austerity first, second and third.

But the resulting slow-down in growth has made it even more difficult for governments to get tax revenues and boost their coffers.

"The medicine that they have been taking is not working" said Dadush.

"This will be an opportunity for the US, Italy and France, not to gang up, but to work together on Merkel to say 'look, you need a somewhat different approach.'"

Merkel may even find herself arguing with her host, President Barack Obama. Fearing the impact of European financial chaos on the United States as it approaches elections in November, Obama seems poised to wade into what has largely been a European debate.

At the summit, Obama will raise "specific" actions Europe could take, as the US welcomes the "debate in Europe about the imperative for jobs and growth," according to National Security Adviser Tom Donilon.

Still, with Obama unwilling or unable to put more cash on the table, he may find himself with minimal leverage.

A compromise may be found in the creation of joint European bonds for specific infrastructure or investment projects in hard-up countries.

Supporters say the move would allow much needed stimulus at a relatively low cost and keep budget cuts in place, allowing the G8 to claim it is focusing on austerity and growth.

Others argue that will do little to reverse the drag that fiscal consolidation has put on the economies of Greece, Spain, Portugal, Ireland and Italy.

G8 leaders will hold their main discussions on Europe's fiscal plight Saturday at Camp David's rustic collection of cabins in the wooded Catoctin Mountain in Maryland, outside Washington.

On Friday night, discussions around the dinner table at Obama's Laurel Lodge will focus on Iran's nuclear challenge ahead of talks between global powers and the Islamic Republic in Baghdad later this month.

The leaders are also expected to address Syria's crackdown on its anti-government uprising, fears North Korea will launch a new nuclear test and Myanmar, after Obama eased US investment restrictions Thursday on the country formerly known as Burma.

The G8 club of developed nations includes the United States, Britain, Canada, Italy, France, Germany, Japan and Russia.

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GHD Ceramic Hair Straightener - 3 Models to Choose From

GHD has been around since 2001 and wasn't available for sale in the United States until 2004. Women are always wanting to style their hair in different ways and a lot of young women today love straightening their hair. Whether they wear it down or up in a ponytail, stick straight hair seems to be popular. The GHD ceramic hair straightener is somewhat expensive, but it's made of ghd nz quality ceramic and gets great user reviews.GHD currently offers 3 different flat irons:1. GHD IV Styler: This model is perfect for everyday styling.

The GHD IV Styler is their most popular model and it can be used on any and all hair types. In addition to straightening the hair, it can also create curls and flips to achieve a variety of different hairstyles.2. GHD IV Salon Styler: This GHD ceramic hair straightener is for ghd straighteners those who have thick or afro hair. The iron is made of thicker plates to work better for those who have thick or hair that is difficult to manage. Like the previous model, this flat iron straightens, but it also works well to create large, soft curls.3. GHD IV Mini Styler: The Mini Styler is perfect for men or those who have short hair.

The plates are smaller than a normal size flat iron, making it easy to style hair that is short or hair straighteners fine. While it can easily straighten hair, it can also be used to create curls, waves and flips.GHD is known for their high quality ceramic straighteners. They are designed to last for years and actually come with a 2 year guarantee if they're purchased from certain retail stores. One of their ideal features is that they all have an auto-sleep mode. In case the user forgets to turn it off, it will turn off automatically after a short period of not being used.

Is it a Billion Dollar Global Fashion Brand

The rise and rise of GHD is becoming an ever more impressive story. Despite being ultimately a one-product company (the iconic ghd hair straightener, albeit it in various sizes and colours), and despite (or perhaps because of) being headquartered in deeply unfashionable Silsdon in Yorkshire, UK, GHD seems to get as many mentions in the fashion press as a certain Mrs Beckham.Monique Lhullier, Miss Sixty and many others featured GHD as their haircare partner at their recent Fashion Week shows, with wavy, sea-inspired styles that showed off the good hair straighteners versatility of the ghd iv styler.

Perhaps even more importantly the GHD marketing and PR machine that was so effective in hair straightener dominating the UK market for GHD, is now fully up and running on a global basis with the famous pink GHD promotion now appearing across the globe (with a global network of breast cancer charities benefiting). Other campaigns like the GHD Pure / GHD Dark promotion also enjoyed global promotionfurther example of how GHD is becoming a genuine international fashion brand is the unwelcome arrival of large-scale counterfeiting of GHD products.

Indeed, major UK-based discount beauty and cosmetics chain, Superdrug, recently admitted supplying its customers with counterfeit GHD hair straighteners, albeit unintentionally [Source: BBC News Website, Friday, 19 September 2008]. This would suggest that GHD counterfeiting is now highly organised and very professional (as it is with designer perfumes and luxury fashion accessories). Of course, no-one at GHD will be happy with fake GHD products being sold, but it does bracket the company in some pretty exclusive company (Gucci, Prada, and the like).It would appear that GHD have realised from the start that building a fashion brand is not exclusively about sales figures. Turnover, although ghd straightener important, must be conducive to brand building. For that reason, GHD have a famous reputation for refusing to supply to high street names - culminating in rejecting likes of Boots when GHD themselves were only a few years old.

Although this policy has been relaxed slightly in recent years (with Boots and Amazon starting to sell directly supplied GHD hair straighteners in the last 12 months), it helped create the exclusivity and allure that any brand needs if it is to become a significant asset in its own right.Which brings us to the issue of how much GHD might ultimately be worth. When the most recent management buy-out took place last year (just before the global credit markets seized up), the valuation was around $288 million ($160m).

One of the reasons given for injecting capital a that ghd,best hair straighteners stage into the business was to help it strike out around the globe to boost its presence and revenues from the US, Europe and Australasia. Achieving this, particularly in the US, where it was previously an underground cult brand, will certainly see the valuation of the GHD brand soar.Of course, now isn't the time to get carried away with valuing privately-held companies, but once the markets have returned to normality in 2010 or thereabouts, and provided that GHD has managed to continue to build its presence globally, then there is no reason why the people of Yorkshire won't be celebrating the presence of a billion dollar fashion brand just up t'road.